XU

A brand that's timelessly romantic, cinematic and expressive, and plays with the idea of two personalities. Go beyond the scene at XU.

Neon, Lights, Branding, Dubai
Hands, cinema, branding, restaurant
Cinema, branding, restaurant, subtitles
Cocktail, Cantonese Restaurant, XU, Branding
Cantonese Restaurant, Interior, Lights, Neon, Sign
Sign, Branding
Cantonese Restaurant, Neon Light, Plants, Branding
Cantonese Restaurant, Tables, Lights, Branding
Cantonese Restaurant, Noodles, Lights, Branding
Cantonese Restaurant, Tables, Lights, Branding
Cantonese Restaurant, Branding
Cantonese Restaurant, Food, Cocktail, Table, Chopsticks, Branding
Cantonese Restaurant, Branding, Lamp, Business Cards
Cantonese Restaurant, Menu, Chopsticks, Plate, Napkin, Table, Branding
Cantonese Restaurant, Dumplings, Cocktails, Chopsticks, People, Branding
Cantonese Restaurant, People, Tables, Branding, Cocktails, Food
Cantonese Restaurant, Branding, Website
Cantonese Restaurant, Branding, Mural
Cantonese Restaurant, Branding, Tables, Mural, Lights
Cantonese Restaurant, Glass, Cocktail, Branding
Cantonese Restaurant, Branding
Cantonese Restaurant, Popcorn, Branding, Packaging
Cantonese Restaurant, Branding, Glass, Cocktail
Cantonese Restaurant, Branding, Social Media
Cantonese Restaurant, Branding, Social Media
Cantonese Restaurant, Branding, Social Media
Cantonese Restaurant, Branding, Social Media
Cantonese Restaurant, Sign, Neon, Branding

XU offers an escape from the ordinary and mundane with Cantonese-inspired cuisine and late-night revelry. A place of timelessly romantic escapism - only accessible at night, with neon lights and crimson walls to welcome you.

The design concept revolves around the idea of the ‘unscene’. A brand with two personalities: a cinematic and bold outward facade sparking intrigue, and an internal unseen experience full of surprise and creative expression.


Created in collaboration with A.M Studioworks
Interior Architecture: Pirajean Lees
Copywriting: Hugo Bennett
Photography: Pavel Yarmolenka

 

Brand Identity Design
Branded Collateral

Dubai, UAE

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