McD is a boutique yacht brokerage based in Tāmaki Makaurau Auckland, offering exclusive Australasian representation of some of Europe’s most exciting luxury yachting brands. McD’s approach is centred on providing a discreet, personalised service with an elegant energy, imbued with thought and consideration. 

This sense of discretion extends to the wider brand concept, which adopts a reductive approach. Moments that capture the lifestyle and freedom of the water are subtly woven throughout the design, revealing warm, understated details that surface naturally across the identity.

Strategy + Copy: Bronwyn Williams
Website: Meagan Harbott