Madeleine et Marcel celebrates the true magic of French pâtisserie by utilising the finest ingredients and ingenuity and bringing to life the invisible artistry of pâtisserie.

The brand evokes the feeling of strolling through Parisian streets - the sense of excitement and discovery as you wander, window shopping the cakes and pastries. The identity is confident, rich and refined, referencing classic French aesthetics while injecting subtle playful cues that surprise.