Lana Lusa
A nostalgic brand identity that plays with the blurring and fluidity of time – transporting customers to long summer lunches spent in quaint European towns.
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Lana Lusa is a Portuguese dining concept somewhere between a Boulangerie, Cafe, and Restaurant - offering authentic food in a beautiful and engaging atmosphere. The brands' purpose is to explore European culture and reinvent it for the Dubai market. The concept plays with the blurring and fluidity of time, transporting you to those long summer lunches spent in quaint European towns. Mixing the old with the new gives a sense of heritage and the passing of time.
The brand identity was developed to be distinctive, have a feeling of nostalgia, and retain a contemporary tone across all touch-points. The colour palette was chosen to reflect the tones found in the buildings which line the cobbled Portuguese streets. The photography treatment adds to the feeling of old, European charm with a hazy, dreamlike quality to it.
Created in collaboration A.M. Studioworks
Photography Lana Lusa
Interior Architecture & Design Pirajean Lees
Brand Identity Design
Branded Collateral
Website Design
Social Media Content
Dubai, UAE