DuCo
A transformative refresh for a 50-year-old, family-run, Waikato joinery manufacturing business.
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DuCo, formerly Brewer Joinery, has been helping create spaces people love to be in for over 50 years. From their family-owned workshop in the Waikato, their team designs, manufactures and installs premium quality joinery throughout the North Island.
The rebrand for DuCo was a truly transformative refresh for the established business and included renaming, brand strategy, brand identity refresh and collateral rollout.
Connection is the driving idea behind the brand, permeating every area of the business. The brand identity plays on this idea and uses crafted structures that join and connect in various ways to articulate this visually.
Brand Strategy & Copywriting: Bronwyn Williams
Website Design & Development: Made Studio
Brand Strategy
Brand Identity Design
Branded Collateral
Art Direction
Waikato, Aotearoa New Zealand