Cookie Dough Collective is a boutique brand selling pre-made cookie dough that is edible raw and baked – a treasured family recipe reinvented for a New Zealand market by Canadian founder Katie Portmann. Cookie Dough Collective believe in sharing joy, and optimism to inspire a sense of community amongst their collective of dough-lovers.

Colour, pattern and typography are integral to the overall design solution that breaks the mould of typical “cookie-cutter” packaging. Perks worked alongside Cookie Dough Collective to outline a clear strategic brand roadmap, authentic tone of voice and playful, bold identity and packaging. Since launching their identity and packaging Cookie Dough Collectives' success has continued at pace - giving them a suite of tools to help express their core purpose and to share their vision with all New Zealanders.

Photography Erica Boyd-White