20 Berkeley
A brand identity for 20 Berkeley that embodies Mayfair's rich heritage through a harmonious interplay of urban and natural.
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20 Berkeley celebrates produce, skilled artisans and timeless craftsmanship within and around the British Isles.
Nestled in the heart of Mayfair, where the historical divide between the city and countryside once stood, 20 Berkeley offers a timeless dining experience. An evolving menu changes with the seasons, showcasing time-honoured traditions and the skill of British producers and gatherers.
The identity concept focuses on the cross-over of country and town, nature and city, the rural and the urban. It links to the history of arable land which is now Mayfair and the river that once ran through it. The experience is a collection of discoveries, learnings, and impressions that, in turn, foster a bond with the wild and connect individuals to the source.
Created in collaboration with A.M Studioworks
Interior Architecture: Pirajean Lees
Photography Credit: 20 Berkeley (Benjamin McMahon)
Brand Identity Design
Branded Collateral
Art Direction
London, United Kingdom