Arthurs Point Woods is a future mountainside cabin community sitting above the Arthurs Point village in Queenstown. Founded by the environmental enterprise Treespace as part of a broader regenerative mission – this is an idyllic place for people to live out their cabin dreams surrounded by regenerating alpine forest, expansive views and like-minded individuals.

The Arthurs Point Woods brand takes a softly spoken approach, and is centred around the concept of ‘life in the woods’. This idea of living in harmony with nature manifests through the brand identity by taking a softened and simplistic typographic approach, allowing nature to create a rich palette and graphic language. Raw natural qualities are given a platform, speaking to the natural materials used throughout Arthurs Point Woods. The end result feels calm, nurturing and authentic – a warm welcome home for a life lived well and with intent.

Created in collaboration Brand & Butter
Photography Mickey Ross 

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